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Powerful Words For Marketing, Which Boosts Sales!






There are various methods adopted by marketers to increase the sales of the products. 

Sometimes we can do marketing effectively by promotions and sometimes it may fail due to lack of attractive ideas and words to aware of the product and attract customers.

Now I am sharing a few powerful words which are very effective for marketing.


YOU


The word you have much importance in marketing, because it denotes the customer. 

We noticed in advertisements that, they are using the word ‘you’ several times. We never say, ‘we’ or ‘our’ in marketing because we only giving importance to customers and customers is most important to a business.

When we using the word ‘you’, we only target the customer and explain the benefits of purchasing that particular product.
When we using the term ‘you’, we are giving special consideration to each and every customers buying that product.


FREE!!!


The term ‘free’  may create a great impact on customer’s purchasing decisions and it also helps in marketing a product. The term ‘free’ will attract customers to purchase the product and they will definitely buy the product.

Main feature of this campaign is, it gives a mutual benefit to both customer and the seller.

The customer get additional benefits when buying a product, but a marketer gets a chance to introduce a new product with a popular product. There occurs a selling of 2 or more products and one product promote the other product.



BECAUSE…..



The word because is explained by a marketer, for the questions asked by the customers.

Customer may ask
                   
‘’Why should I buy this product? ’’
                  
‘’is it really needed for me? ‘’

For answering these questions, the marketers have good knowledge about the product and its benefits, how the product helps to satisfy the need of the customer.

In today’s competitive market, marketers have to highlight the product’s features and it will attract the customers to buy the product.


RISK-FREE!


Every customer need a risk free purchase and every customer demand it. 

For example. In the insurance sector- customers buy full coverage insurance for vehicles for risk-free drive.

We depend on cashless and online payments for risk-free, online shopping, risk-free premiums etc.

Customers will buy products and services which assures risk-free.



EXTRA



If your products offer extra than competitor, your product can win the market.

Extra not only means the quantity of the product. Most of the companies are selling their products with 20% extra, 10% extra etc.

It may also relate to the quality of the product. Some products have more durability than the competitive product and with the same price. 

It means that good quality product is giving extra quality than the competitor.

Advanced technology also has a role in this. We can see it on the smartphone market, which specifications of the smartphone decide the sales. 

The smartphone manufacturer who gives extra specifications with lowest price gets good sales.

We also see these extra benefits on automobile sales, most of the automobile sellers offer a lot of benefits to the customers like free insurance, free service and other benefits.




LIMITED TIME


When you are marketing a product for a specific price for a limited time, it will increase your product sales.

We can notice that television advertisers are using these techniques. 

Teleshopping channels popularised this.

 They are advertising about the products which have offers with limited stocks and have a time limit and the stock limit for purchasing that particular product in an offer price.

And there is another example offers in e-commerce websites, which we can see in the festival seasons, which have a time limit.


EASY


The product which is highlighted with ‘easy’ as its feature gets more attention to the customers and marketing is an easy task for such products.

The ‘easy’ is related to advanced changes in products. It may be technology or other factors.

For example, automatic cars have much demand than other manual gear shifting cars because they is very easy to drive.

In olden days, vehicles with power steering, power window attracted the customers, have huge sales.

Advanced technology changed everything easy. Product developed with advanced technology gives better results in marketing campaigns because everyone needs easy usable products.


DON’T MISS!


Using the caption ‘’ don’t miss’’ help to inform an offer to the customer, which can be noticed easily by the customer.

We can inform an exclusive offer to the customer by this.

  We can see that e-commerce websites are using this strategy for selling their products and achieve huge sales than the offline market.


















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