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How To Succeed In Retail Market? [Retail sales techniques and strategies]

We are familiar with the word retail. Retailing simply means selling of goods for personal use from a store located nearby.

Retailing has been changed according to the dynamic market. It changed from small shops to supermarkets and hypermarkets. 

There is a huge competition in retailing and retail business.
In olden days, there was not much competition in the retail business. Customer buys product from nearby shops and competitors were very low.

But now, MNC’s and other huge companies are investing in retail business. So there is good competition in the retail business.

We can also start a retail business and compete with existing players and win. I am sharing a few tips in this article- retail sales techniques and strategies.

How to excel in the retail market?

There are various elements we have to consider in the retail business. They are:

Sell quality products

If you are going for shopping, which product will you choose?   Good quality or not?  A seller always thinks from the part of a customer. A customer always demands good quality products at a reasonable price. So the retailer should find the needs and wants of the customer.

Normally customers purchase branded and quality products. Retailer should conduct market research about the product sales and retailer should include top-selling products in the shop.

Another aspect is, the retailer should consider the economic condition of buyers. So he should consider economic products as well as premium products. It attracts more customers to the retail outlet.

Behaviour of the employees

Behaviour of employees has a great impact on sales in a retail outlet. Good behaviour attracts the targeted sales and rude and misbehaviour of the employees tend the customers to quit the retail outlet.

So employees should welcome the customers with a pleasant smile.  And help the customers to purchase the proper products they need and give the product with proper packing.
If the customers are satisfied with the service, it increases the sales and reputation of the retail business firm.

Price and discounts

Retail outlets always compete with price reduction and discounts strategy.  There are different sales techniques like seasonal sales, stock clearance sales to attract customers. This technique has another benefit. 

Customers who came to buy offer products also buy other products available in the shop. Customers also get the benefit that, they can purchase more products on their budget.

Price reduction and discounts are traditional techniques to attract customers. But now, there are new schemes, like 3 in 1 combo offer, buy one get one free etc.

After-sales service

The retailer should help the customer to return the product which is damaged. If the seller fails to manage the after-sales service, it affects the sales of the retail outlet.

Updates stock and latest products

Retailer should check the stock on a daily basis, to prevent out of stock of products in the retail outlet.

If a customer comes to the shop and ask for a particular product, and it’s not available, the customer will definitely quit the shop without buying other products. And select another retail outlet for purchase.

Latest products have influence in our market because of the advertisement and marketing strategies of products.
If the retail store is not updated with the latest products, it affects sales in the store.

Knowing the customer needs

For this, we have to communicate with customers and collect their feedback. Best communication medium is email and the retailer can collect the email id of the customer with billing. And retailer should send latest offers on store by email and also collect the feedback of the customer.

Customer satisfaction

Success key of every business firm is customer satisfaction. So every retailer should check the feedback of the customer and improve the services according to it. otherwise the retailer will lose the customers and the competitor succeeds.


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